CRZY BTFL WINES LOCA LINDA / JOLIE FOLLE
Loca Linda & Jolie Folle translate loosely to ‘crazy beautiful’ inspired by an Argentine complement for someone who is “crazy in a good way”.
In 2007, Brian made his first trip to Argentina and discovered a place with both of his passion vineyards and snowboarding. Old vines, amazing people, and a favorable currency gave Brian the crazy idea that he might be able to fulfill his life long dream of making beautiful wine. By 2008 Brian had cobbled together some great fruit and some borrowed tank space. Loca Linda was born the first vintage of 400 cases of Malbec.
In true startup fashion and DIY spirit of his home base of Brooklyn, Brian imported and distributed the wines himself in order to finance the next vintage of grapes.
Today, CRZY BFTL Wines are sommelier driven wines made in close collaboration with friends, farmers and winemakers. We focus on non-interventional winemaking and preserving the natural health of select vineyards. We pride ourselves on making great wines bottled in earth friendly large format bottles.
LARGE FORMAT ONE LITER (33% more wine in each bottle)
The Liter bottle contains 33% more wine and weighs less than the average 750ml bottle. As a result you get an extra two glasses per bottle and a lot less waste. Crazy Beautiful Wines saved over 4,000 pounds of glass last year.
Brian first got hooked on wine while working the night shift at a wine shop in Jackson Hole, Wyoming. With his snowboarding career winding down it was perfect timing for a new adventure. Completely enamored with the diversity, cultural richness and historical significance of wine, Brian gave up the slopes to put all of his effort into becoming a sommelier.
When asked to sit for the Advanced Sommelier exam, Brian put his couch surfing experience to work, quit his job and volunteered, working the floors and studying with the top sommeliers in Las Vegas. This turned into a position at Aureole. The following year they were awarded “Best Sommeliers in America” by Food and Wine Magazine.
Always looking for adventure, Brian left wine to explore other opportunities including starting two international fashion accessories companies with his wife. Jules Smith and Nico New York have been featured in numerous fashion publications, on the runways of NY Fashion week, and are currently featured in Barney’s and Neiman Marcus.
In 2006 Brian was drawn back to wine as part of a highly esteemed wine team to launch Clo Wine Bar in New York. It was shortly after that that Brian would make his first trip to Mendoza. Since then Brian has been featured in major publications and programs such as NBC, FOX News, Travel Channel, Fortune, Details, Wine Spectator, Today, Wine Library TV, Plum TV, MSNBC, and LXTV.